A brand spot for one of America's best-loved TV channels.
How do you reframe the subject of history from being distant and dusty to being vital and entertaining? By focusing on the present instead of the past, and taking an epic journey through the modern-day arenas in which history's being made, right now.
Instead of hiring actors, we featured real Americans who are propelling history forward, from the Minnesotan lawmaker holding her peers to account for sexual misconduct to the first responders who battled the Sonoma County wildfires.
Created at: Sunshine
Role: Concept + Creative Lead
Director: Henry Lu
Executive Creative Director: Ed Warren