Brand positioning, advertising, writing and creative direction for a weed dispensary in Detroit looking to shake off stoner stereotypes.
We created an inclusive ethos embracing seasoned smokers and cannabis newbies alike: #WeGotYou
#CannabisHeroes profiles those who’ve championed weed and pushed the culture forward.
#StrainSpotlight breaks down the flavour notes and cerebral effects of cannabis strains, then summarises in 3 emojis.
#RollWithUs is a portrait and interview series celebrating our budtenders.
Created at: Quietly
Role: Creative Director + Writer
Founder + Design Director: Dan Calderwood
Photographer: Daniel Ribar