We created a basketball themed attraction at LEGOLAND California colliding Nike sports with LEGO creativity.
Created at: Amplify
Role: Creative Director
Head of Design: Rob Berry
Producers: Ruth Newman, Stanley Macdonald, Izzy Kertland, Matt Spark
Additional Creative: Simon Richardson, Jimmy Nicholls
2D Design: Lewis Rowley, Miyelle Karmi, Luke Berry, Honor Richardson
2D Design Director: Catalina Velásquez González
Motion Design: Tom Herring
Additional 3D Design: Greg Hong, Robert Panossian
Visualiser: Richard Winstanley
Group Business Director: Kate Maidment
Fabrication: The Lab Fabrication
Music Composition: Curation
LEGO
Global Creative Director, LEGO x Nike: Nat Potter
Global Experiential Producer: Ellie Mittler
NIKE
Art Director: Gabby Cool
Global Senior Creative Producer: Armand Weeresinghe